At Danburg Properties of Boca Raton, we have a Facebook page. On it, we share information about our class-A office, warehouse and light industrial properties, events in the Boca Raton community, and even tips on life, lifestyle and – yes – dogs. For most companies that use Facebook for business, creating connections with clients, customers, prospects and the greater community is vital to driving brand awareness.

But Facebook isn’t the only tool a company or executive can use do accomplish online brand building. In fact, businesses today are using a host of online sites and social media services to bolster their brands, build customer recognition and strengthen relationships.

For example, this “blog” (short for “web log”) allows a company like Danburg to discuss news and topics of interest with our customers and prospects. That could be business owners and site selection executives searching for ideal South Florida or Palm Beach County office space, warehouse or industrial properties. Viewers often are existing tenants, peers or friends of the Danburg brand – people or executives who know they can turn to the Danburg blog for news and insights. Not unlike our Facebook page, the blog also includes information of value to business owners or people who live or work in and around Boca Raton.

Recent posts have included technology tips from the Boca Raton Police Department or suggestions for safe and secure trick or treating or holiday shopping, or updates on how Danburg personnel have been involved in the community – like our recent effort with Boca Helping Hands.

Part community outreach, part business update, a blog is all about building connections. So are a company’s Facebook  fan page or Twitter feed.

How can you set up a Facebook page for your business? First, you need a personal Facebook account. Then, you can create a page custom branded for your business, including your own logo, images and brand messaging. Want to learn more? Visit the Facebook page on creating your own business fan page. It’s fast, simple and a powerful step in bolstering your business’s brand.

But remember, whether a blog, a Facebook or some other marketing outreach, you cannot “set it and forget it.” As with any marketing, “sticktoitiveness” is essential to capturing viewers and bringing them back. Write often. Post worthy commentary or updates frequently. Share your updates on your personal Facebook.

Make people want to come back. It’s actually pretty simple – and central to the social media success of your business.